ELEMIS “Sea Change” Campaign
As a Senior Copywriter at Thesis, I worked hand-in-hand with art director Kristina Morris to concept, storyboard, and script a series of 30-second streaming spots for ELEMIS’s Pro-Collagen Marine Cream. I also developed the overarching campaign messaging framework and coined the tagline “Sea Change,” a nod to both the marine-powered formula and the visible transformation it delivers. A little poetic, a little punchy — just like the cream itself.
Paid + Organic Social
In addition to the 30-second video spots, I wrote omnichannel campaign copy across paid media and organic social, tailoring the Sea Change message to feel native to each platform (while keeping the brand’s luxe, sensorial vibe front and center).
