ELEMIS “Sea Change” Campaign
Art director Kristina Morris and I concepted, storyboarded, and scripted several 30-second streaming spots for ELEMIS Pro-Collagen Marine Cream. I also developed the overarching campaign messaging framework and coined the tagline “Sea Change,” a nod to both the marine-powered formula and the visible transformation it delivers. A little poetic, a little punchy — just like the cream itself.
Paid + Organic Social
I carried the Sea Change campaign across paid media and organic social too, tailoring the message for each platform while keeping the brand's luxe, sensorial vibe intact.
